The Crowd Welcomed Earvin Magic Johnson with great enthusiasm and support! Check out the Video.
Magic Johnson and his business partners planned on building 125 units in ten years. They achieved their goal in a short 6 years. How you might ask, "I understand what my customers want and I deliver it to them. That is the Key to my success." Becoming the first owner of TGIFriday's to roll out premium alcohol to meet Customer Demands. When discussing his Starbucks location, he gave an example of how he catered to his customer's. Others said he could not build there, however, he successfully built 25 Starbucks. Building in inner city areas to promote development, initiate growth, and bring business to and underdeveloped neighborhood, Mr. Johnson tailored each location to the customer base. For instance, instead of Scones, he used sweet potato pies and instead of typical coffeehouse music, he incorporated jams by Smokey Robinson and others to appeal to the Market!
Another key to Magic's success is, "I didn't take any money out. I let the first one build the second, the second build the third and so on." He made this point loud and clear when discussing reinvesting. "Wait to live the life until you have Made It." Reinvest in Technology, "Make sure and get the latest and greatest Technology. This will help you be successful with your business. Everything that comes out, I'm always grabbing it, if it is going to make me quicker and faster to deliver great customer service...I always get the latest and greatest."
Work Ethic is a huge part of Mr. Johnson's success. "Always remember, no job is too big for you" Click for audio from Magic on Work Ethic and the role it has played in his success
Magic was warm and engaging from the start! The crowd enjoyed his keynote speech, laughing out loud throughout the address. Extremely enjoyable and informative for business owners. I would absolutely recommend attending one of his seminars, if you have the opportunity! Thanks Magic for your time and it was a pleasure to meet you at the NRA Show 2014.
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